What is the first thing you do before you try a new product or program? You read the reviews. In fact, according to a recent study, a new customer is likely to spend 31% more on a business with excellent reviews. Your business should not operate differently from the products and services you look up for yourself. Here are some things reviews can do for your business.
Establish Credibility
First a foremost, people want to know what is good. Parents are likely to read 3 to 5 reviews before signing their children up for anything new, so the more reviews you have - the more likely a new customer will trust your business will provide their child a great experience, which translates to more revenue for you.
Easy Marketing
Most likely, you did not major in marketing, making writing and executing a campaign difficult. But there is nobody better to write up a great campaign than your customers with first-hand experience. 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations. Thus making online reviews vital - as that is likely your parent age group.
Gaining Exposure
The more reviews you have, the higher you appear in Google searches. The faster you can appear in Google searches, the less you have to spend on ads, and it will be easier for customers to find your programs.
Gathering more online reviews will save you money and increase your revenue stream. SportsEngine Motion’s Business Publisher is a free tool included in the SportsEngine Motion Suite that will allow businesses to connect their Google My Business account and the Facebook Business account to their SportsEngine Motion website. You will be able to update business information, solicit and respond to reviews, and post photos straight to Google and Facebook—all from their Business Publisher dashboard within their website. Thus saving you time and energy – all while putting money back in your pocket.
Learn more about how SportsEngine Motion can help your business
About Kristin Weingarden
SportsEngine
Kristin was a competitive gymnast for 15 years and an NCGA Qualifier from 2002-2005 while at Hamline University in Minnesota. She has coached at Mahtomedi High School since 2005—winning Assistant Coach of the Year honors in 2012, 2014, and 2019—and also coached at Hamline University from 2012-2014. Kristin is a current USAG judge. Kristin now lends her experience as an Account Manager for SportsEngine on the SportsEngine Motion product.
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