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Convert Your Free Trials Into Paying Customers

by Kristin Weingarden


September 14, 2022 | 2 minutes, 48 seconds read

Convert Free Trials into Paying Customers: Little dancers and dance shoes

There are plenty of great strategies out there on how you can convert your free trials into a recurring revenue stream for your business. Fortunately, SportsEngine Motion has narrowed them down to five simple steps to increase your gym, studio, or facility’s free trial conversions.

Market your Free Trials

First and foremost, it is important to have all of your free trials posted on Google, Facebook, and your Social Feed - you want to be EVERYWHERE! By thoroughly posting your free trials, Google will pull your posts towards the top of the search results if someone searches for “free trial gymnastics near me.” Having a presence towards the top of Google searches makes it easy for guardians to find you quickly and get signed up right away. Additionally, it is just as essential to let your current members know free trials are something you offer. Posting sign-ups in the gym or including them in your monthly newsletters might mean they will tell a friend, who will tell a friend, who will tell another friend! 

Make it easy for people to find the information they need

Having an informative website and easy-to-find registration links will assist you in bringing free trials in the door.  By simply filling in the Class and Program description, you provide each family with important information they will need to know before signing up for your program.  Along with using SportsEngine Motion’s Command Buttons and straightforward website navigation, everyone will know exactly where to sign up. 

Create a Personal Experience

If you have an athlete dropping in for a free trial, make sure your front desk staff and all of the instructors know. That way, everyone will have an eye out for these parents who may ‘look lost’ as they walk in the door, and they can greet these families by name and provide a top-notch experience right off the bat.  Preparing a Welcome Sheet is a great idea too. You can hand this information directly as they come in to share all the information they need about class, pricing, and what comes next. 

Create a Sense of Urgency 

Offer a same-day discount that is only valid while they are still in your doors. It could be 10% off or a waived annual registration fee.  After class is over, have your instructors bring the student and their guardians straight to the front desk. The child just had a great time, and the guardian will see their smiling face. Use this critical moment to review the information you had provided them on your Welcome Sheet, and answer any additional questions they may have.  Plus, with a sense of urgency of the savings offered, this is a sure-fire way to convert a free trial into a customer. 

Send a Thank You Email

Don't forget to send your Thank You Email, no matter if they sign up immediately after class or not. Let the family know you appreciate them for attending your program and that you look forward to seeing them again. This interaction creates a fantastic opportunity to let everyone know they are a valued part of your business. 

No matter what steps you choose to utilize to convert your free trials, having a set plan is important to maximize the success and the growth of your business.

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